Portfolio Cultuur

Portfolio Lowlands 2016

Lowlands 2016

Fabrique designed the website of the Lowlands festival in Biddinghuizen for the first time in 1998. Since then, Fabrique has been developing a new website for Lowlands each year, in close cooperation with Lowlands art director Peter te Bos (Twizter) and designer Marc Fabels (Emergency Response Unit).

Question

Let Lowlands already start in Februari, the moment the new site goes live.

Solution

A site on which feeling and ambience are more important than a clear overview and clear navigation.

For the edition of 2016 we continued on the path we have embarked in 2015: a good user experience on mobile and lots of space for the Lowlands atmosphere and energy. With the feedback from previous year, we re-organized the homepage, program and navigation, and focused on conversion on the ticket page.

Still idiosyncraticbut a lot more comfortable to use!

Result

Each year totally different, each year totally Lowlands.

The site has received various awards, including an SXSW Interactive Award, a Dutch Design Award and an iF Communication Award.

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