Content
how we think
Innovative
The landscape of interaction and innovation is one that is constantly developing. We can only move forward with innovative solutions. Some people call this 'shifting paradigms'. For example, we developed the new online learning method Carte Orange in cooperation with publisher ThiemeMeulenhoff. This method REALLY made online learning a new learning method.
Smart
Smart is about intelligence, but mainly about how you apply it. Smart says something about the extent to which all rational requirements and wishes have been incorporated into the design. It says something about the effectiveness, about the integrated approach, the simplicity of the solution and the durability. A smart solution is a solution which is so apparently simple that you wonder how you would otherwise have ever solved it. We believe in a knowledge-driven approach. We invest in the development of methods and work together with knowledge institutions such as TU Delft.
Wow!
'Wow!' is a difficult concept to describe. It is a pleasant surprise. It inspires. It gives you energy. It goes one step further. It also touches on authenticity and originality. We like to make things which are 'wow!'. But which people understand. Most Advanced, Yet Acceptable, said Raymond Loewy many years ago. We think a good example of this is the toilets at Artis.
Sustainable
When we say sustainable, we are thinking about solutions which go beyond the quick effect, which take into account what comes AFTER the project. Or what comes AFTER the product introduction. This could be sustainable from a technical point of view: implementing an open source platform, for example. OR graphically sustainable: an identity which is not 'flavour of the month', but which will still be solid as a rock in three years time. For example, our website for the Rijksmuseum. And that we spare the environment in this is, we think, only logical.
Ourselves
We are open, involved, challenging, adventurous & effective. This is what we also get back from our clients. Always looking for the field of tension between result and conversion on the one hand, and shifting our boundaries on the other. And we like to be ourselves, because work has to be fun as well, we think.
